Gym King partnered with ultra-endurance athlete Ross Edgley to launch The Stoic Games: a first of its kind fitness event inspired by Stoic philosophy and designed to test physical and mental resilience across seven competitive disciplines.

For the event, I developed the visual identity across a range of assets, including social media content, event branding, feather flags, trophies, and supporting print and digital collateral, creating a cohesive experience from promotion through to event day.