SWEET SQUARED X SAMANTHA SWEET

This cosmetic bag was designed as a part of a limited edition gift with purchase collaboration between Sweet Squared and Samantha Sweet. The brief called for a minimalist yet expressive design that would resonate with beauty-conscious consumers and complement the brand’s soft, contemporary aesthetic. The single-line illustration of a woman’s face framed by hands, symbolizing self-touch, confidence, and introspection.

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CAROLINA HERRERA