I have 5 years of experience designing assets for Black Friday campaigns across two companies. Each year, I’ve conceptualized and executed visually engaging campaigns that stand out in a crowded retail landscape while keeping the brand’s voice consistent.

For Gym Kings most recent campaign, I introduced a glitch effect to create a sense of urgency and modernity, paired with weekly color variations to differentiate the different phases of the campaign and maintain excitement throughout the month. This approach not only made the assets more dynamic but also helped guide customers through different offers each week.